Jade Elliott has always taken risks - none bigger than selling her car to start a beauty brand from her bedroom. With that step into the unknown ICONIC London was born. Full of passion for making amazing products for amazing faces everywhere, Jade's drive and determination has lead to a journey beyond her wildest dreams. In its first year, they went from a bedroom start-up to being one of the hottest beauty brands on the market.Since their birth in 2015, ICONIC has gone from strength to strength - gathering more fans, more followers and creating more incredible products. Loved by professional makeup artists, celebrities, bloggers and leading Beauty Editors - they are making our own rules.